• Diploma of Insurance Broking
  • Bachelor of Business (Marketing)
  • Advanced Certificate in Management


Jeff values peak performance and delivering clients a high-quality service.

Early in his career, he sought employers whose exacting standards matched his own. His time at Rolls-Royce Australia, marketing high-performance power generation systems to key influencers in the mining and transport sector, fuelled his ambition to one day lead his own team of top-end service providers.

After a decade contributing to corporations with significant national and international profiles, including TWU Super and Chubb Insurance, Jeff established Pender Insurance.

As a business insurance specialist, Jeff aims to make it ‘his business’ to understand how his clients’ organisations function and to help them recognise potential risks that could place their business, or personal assets, in jeopardy. From there, he strives to empower his clients to feel equipped and at ease navigating their way through protection policies.

Primarily engaged by small business owners with annual turnovers upwards of $500,000, Jeff strives to establish long-term relationships with his clients. His insurance speciality extends to business in construction and earthmoving, information technology and transport, through to medical and retail.

His colleagues attribute empathy as being at the core of Jeff’s personality. That assessment goes some way to explaining how he manages to equally prioritise technical know-how with premium customer service. His is an office where client calls are returned, visits to clients’ commercial premises are routine, quotes are turned around in a timely manner and claims are followed up with a sense of urgency – small gestures that make a big difference.